About Us

PoweredUP Gaming, headquartered in Toronto, Ontario, Canada, is a digital-first omni-channel gaming and electronics retailer. Through our family of brands, we offer the best selection of video games, video gaming consoles, electronics, and accessories, in both physical and digital formats. PoweredUP Gaming works to bring gamers everything there is to know about the gaming and electronics industry, from reviews on the latest game releases to breaking news and rumors in the next electronics advancements. In addition to gaming and electronics products, we bring relevant culture and entertainment news.

Furthermore, we are a supercharged company for the Da Vinci's and Einstein's of our time, and one of the best places to work in North America. Not only is it our goal to double our customer relationship events to 1 million and growing annual revenue to $1 billion by fiscal year 2025, we champion the bold to achieve the extraordinary to fill the world with emotion, through the power of creativity and technology. PoweredUP Gaming harnesses diversity to create the best and earn the trust for our brand through ethical and responsible conduct. We're moving forward with the challenge of generating social value and creating a world of gaming for the next generation.

PoweredUP Gaming is constantly working to deliver surprises and “ultimately” smiles to our many customers throughout the Americas. We believe in fostering an inclusive workforce and cultivating an employee base where opportunities are truly available to anyone. PoweredUP Gaming also believes being accountable is our most-important value. That means we believe in advancing responsible business practices, supporting human rights, and ensuring that we are continuing to reach ever-higher standards with our customers, employees, and business partners.

AMBITION: Our ambition for the coming years is to win over a billion consumers around the world by creating the products that meet the infinite diversity of their needs and desires.

ETHICS: Our ethical principles are Integrity, Respect, Courage and Transparency; they shape our culture, underpin our reputation, and are well known and committed to by all PoweredUP Gaming employees.

MISSION: For many centuries, we have devoted our energy and our competencies solely to one business: Gaming. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and openness towards others.

PURPOSE: Our purpose is to enrich lives through technology. We do that by leveraging our unique combination of technical expertise and human touch to meet our customers' everyday needs, whether they come to us online, visit our stores or invite us into their homes.

VALUES: Our values are our genetic code: Passion, Innovation, Entrepreneurial Spirit, Open-Mindedness, Quest for Excellence, and Responsibility. They continue to this day to express themselves in the daily actions of all our teams across the globe.

Delivering Excitement, Passion, Joy and Compassion to the World

There’s nothing like unwrapping new technology. And then comes the added fun of testing it all out and getting everything working the way you want. PoweredUP Gaming approach is notably different; rather than driving sales through traditional promotional techniques, PoweredUP Gaming relies on the integrity of its carefully formulated product line. A company that honors individuality and self-expression above all else, PoweredUP Gaming brings a brilliant sense of drag and theatre into sleek PoweredUP Gaming stores and department store counters that display a wide range of products that blend street-savvy with glamorous style and panache; adding to the image is a touch of outrageousness. As we aim to inspire the world to play, we know that our strength lies in the diversity of our people.

A Business of Passion. A Passion for Business.

PoweredUP Gaming takes pride in being at the forefront of the rise of the gaming and electronics industry. We are purposeful, values-driven, human organization and we are dedicated to serving our customers, employees, vendors, shareholders, and the communities in which we operate. We’re powered by the belief that our people matter most, and diverse perspectives make us better. Our culture of inclusion values every human being’s experience and supports each employee to bring their true and authentic self to work. PoweredUP Gaming’s aim is to positively impact the world, enrich people’s lives through technology and contribute to the common good. At PoweredUP Gaming, we do well by doing good. In every decision, every day.

Workplace Sustainability

PoweredUP Gaming takes deliberate steps to: reduce our energy and water consumption; use eco- friendly products; promote reduction, reuse, and diversion of waste; increase employee awareness and education around sustainability issues; contract with green cleaning services providers and sustainable landscape companies; eliminate single-use water bottles; and use 100 percent compostable products. In addition to our office sustainability efforts, we make environmentally - conscious choices throughout the supply chain for our packaged goods products. We are a culture of action that gives to the charitable organizations that fight for preserving the environment.